/My routine exam at the Chaum Center in Seoul, South Korea, began with a nurse instructing me to disrobe. Next, she ordered me to assume various positions on colored markers on the floor—Have I played this game before?—as she took notes about my circulation.
This introduction to the Chaum Center’s services was not entirely surprising: From the moment I walked into the 250,000-square-foot facility’s massive wood-wrapped atrium, I knew this would not be a typical spa experience. Opened in October by doctor Kwang Yul Cha—a leading specialist in fertility and stem-cell research—the Chaum Center is a multipurpose medical and wellness institution that marries the high practice standards of Western medicine with traditional Eastern remedies such as acupuncture, herbal treatments, and massage. The sprawling complex comprises a health club, a destination spa, and a futuristic-looking medical clinic, with features including a meditation garden, a teahouse, and an indoor/outdoor swimming pool.
The Chaum Center operates as a private medical club, offering memberships beginning at about $155,000 plus $4,000 in annual dues. But nonmembers can take advantage of the facility’s services through individual spa treatments ($120), and packages that range from one-day visits ($500) to the two-week-long Journey to New Life (about $9,000, not including accommodations), which consists of antiaging regimens, nutritional counseling, hair and scalp care, personal training, spa services, and more. "Our approach is comprehensive and holistic, not reactionary," says Cha. "The goal is not to deny aging; it is to age in the most beautiful and healthy way possible."
Written by KimInsu
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